Phonio case study: building trust in a refurbished-phone store
How we built Phonio around proof: conditions, tests, warranties and SEO. Our choices, with no made-up numbers.
The real cost items of a Shopify store in Quebec, what makes the price vary and how to compare two quotes.
Short answer. With an agency, expect $4,000 to $8,000 for a starter Shopify store (up to 100 products) and $8,000 to $25,000 for a custom store. Add the Shopify subscription, a few apps and, if needed, photography and content. These are the ranges we use at Delpacto, in Canadian dollars, plus taxes.
"How much does it cost?" is the first question from almost every entrepreneur who contacts us, and the answer is rarely given clearly. Here are the real cost items of a Shopify store in Quebec, what makes the bill vary and how to compare two quotes without being caught off guard.
| Option | Budget | Who it's for | Typical timeline |
|---|---|---|---|
| Do it yourself with a theme | Shopify subscription + theme + your time. A paid theme costs roughly US$100 to US$500, according to Click Forest. | Small catalog, tight budget, time to spare | Varies |
| Starter store with an agency | $4,000 to $8,000 | Up to 100 products, a design in your brand's colors | 4 to 6 weeks |
| Custom store | $8,000 to $25,000 | Large catalog, unique design, custom integrations and features | 6 to 12 weeks |
The amounts in the last two rows are ours (see the Shopify Stores page). Other agencies publish different ranges: that's precisely why you need to compare what's included, not just the total.
| Starter store | Custom store | |
|---|---|---|
| Price | $4,000 to $8,000 | $8,000 to $25,000 |
| Catalog | Up to 100 products | Large catalog |
| Design | Theme customized to your brand | Mockup created for you |
| Pages | Home, collections, product, cart, about, contact | Key pages and custom pages |
| Languages and compliance | French and English, Law 25 compliant | French and English, Law 25 compliant |
| Migration | Optional | Included |
| Custom features | No | Yes, with integrations |
| Training and support | Video training, 30 days of support | Video training, 60 days of support |
| Timeline | 4 to 6 weeks | 6 to 12 weeks |
A store isn't a project you deliver and forget. Plan for:
| Yourself | Freelancer | Agency | |
|---|---|---|---|
| Upfront cost | Lowest | Mid-range | Highest |
| Your time | A lot | Moderate | Little: one point of contact and clear steps |
| Skills combined | Yours | One person, often a single discipline | Design, development, branding, SEO |
| Main risk | SEO, speed or compliance mistakes discovered too late | Dependence on a single person | Paying for services you don't need |
| Suits you if… | You're testing an idea | Your need is specific and limited | You're building a brand and aiming for growth |
Two quotes at the same price can promise very different things. Ask each provider these questions:
Almost always for getting started: hosting, security, the cart and payments are already provided. You mostly pay for design, content and configuration. A fully custom site also requires building and maintaining that whole foundation.
No. Our prices are in Canadian dollars, plus taxes.
4 to 6 weeks for a starter store, 6 to 12 weeks for a custom store, from brief to launch. The biggest delay almost always comes from content (photos and copy) that arrives late.
Yes, and that's what we recommend to many brands. Shopify lets you add products, languages, apps and features as you grow, without rebuilding everything.
We can migrate it to Shopify (products, customers, orders) and set up redirects so you don't lose your search rankings. It's optional in the starter plan and included in the custom plan.
To get a precise figure for your project, tell us about your store: we reply with a clear, free quote. You can also visit the Shopify Stores page to see what each plan includes. And so that your future store gets found, read SEO vs GEO: how to get cited by ChatGPT, Perplexity and Google.
Updated in October 2026. Prices are indicative and vary by project. Source for theme price ranges: Click Forest.
A first conversation, and a precise, free quote.
Talk about your project